PUMP! Underwear – Fashion for Sport
Founded in 2009 with brand headquarters in Montreal, Canada, PUMP! Underwear combines a sense of sport with fun fashion trends and daring ideas. Being one of the first to implement splatter and graffiti style painting on their underwear, PUMP! loves to keep their demographic open, hoping to appeal to all audiences with their underwear. Though never acknowledging one specific demographic over another, PUMP! Underwear collections generally display a look revolving around youth, fitness and sport.
PUMP! Underwear is made in boxer brief, brief and jockstrap styles but the brand’s designs and stylistic decisions are in no way limited. With color choices usually revolving around striking reds with contrasting whites and popping blacks, PUMP! Underwear stands out amongst the crowd. Their prominent use of bold, eye-catching color contrasts sets them apart from other, more generic, underwear designs and styles.
The PUMP! Underwear brand defies limits, not only in its design, color choice and look but also in its use of fabric. PUMP! prides itself on choosing fabric carefully, and often has custom fabric made for their underwear, specifically. Being a somewhat sporty brand, PUMP! believes their underwear should “feel natural and comfortable yet also be durable and of the highest quality.” PUMP! is well known for such innovative and comfortable fabric choices, often utilizing soft, yet durable and long lasting mesh.